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Why CRM Adoption Fails (And How to Fix It in 30 Days)
  • May 29, 2025

Why CRM Adoption Fails (And How to Fix It in 30 Days)

The Hidden Costs of Low CRM Usage—and the High-ROI Path to Fixing It

If you’re a Head of Sales or RevOps leader, there’s a question you’ve quietly asked yourself:

“Why are my reps still working out of spreadsheets—even after we spent thousands on a CRM?”

You’re not alone.

According to Forrester, between 49% and 72% of CRM implementations fail to meet expectations. But here’s the real kicker:

The problem is almost never the platform.

It’s how the platform fits (or doesn’t) into the daily lives of your sales team.