Why CRM Adoption Fails (And How to Fix It in 30 Days)
The Hidden Costs of Low CRM Usage—and the High-ROI Path to Fixing It
If you’re a Head of Sales or RevOps leader, there’s a question you’ve quietly asked yourself:
“Why are my reps still working out of spreadsheets—even after we spent thousands on a CRM?”
You’re not alone.
According to Forrester, between 49% and 72% of CRM implementations fail to meet expectations. But here’s the real kicker:
The problem is almost never the platform.
It’s how the platform fits (or doesn’t) into the daily lives of your sales team.